Invest in Nuud

Join our mission to rid the world of plastic gum

Since appearing on Dragons’ Den, we've been delighted to receive interest from people
who believe in our mission and want to become part of Nuud.

We're targeting the 92% of Brits who are concerned about plastic pollution and our campaign has been featured in national media titles such as The Times, The Economist and The Sun. Nuud is nationally distributed in Waitrose and Morrisons with more national partnerships already agreed and we are backed by a strong team of FMCG experts.

So we’ve decided to open up the opportunity to invest in Nuud to everyone by launching a Crowdcube investment round. This investment will accelerate the growth of the business and create a community of passionate owners who can help spread the word about our plastic free gum.

"Ensuring our plastic free chewing gum is available to everyone enables us to drive positive environmental change to a hugely polluting and wasteful industry"
– Keir Carnie, Founder

Join us

Please register your interest. We’ll keep you up to date with our campaign and offer you exclusive early investment access to avoid missing out.

*By completing the register your interest form you agree to receive updates of Nuud's crowdfunding campaign. Capital at Risk. 

When you invest in equity, you buy a percentage share of a business. When the business you have backed goes on to IPO or ‘exit’ (by floating on the stock market or being bought by another company), hopefully those shares that you bought will be of a higher value than when you invested and you will get a return on your investment. This in turn gives you a profit. Of course, investing in a startup business is not without risk and there is a significant chance of loss of your investment or dilution. You can read more about the risks of equity crowdfunding on the Crowdcube website.

Crowdcube is a crowdfunding platform that enables companies to issue shares and raise money from a wide range of everyday and experienced investors. If you invest in Nuud, Crowdcube will be the company that organises this and then manages the shareholding afterwards, on your behalf.

Anyone over 18 years old, and who is legally entitled to invest can become an investor. You need to be a UK resident, or live in a country where you can legally receive financial promotions of the nature provided. More details can be found on the Crowdcube website. You will also need to be a Crowdcube member to invest. Sign up to Crowdcube here.

As a shareholder, you own part of Nuud. Financially, this means that you will share in the financial success of the business when there’s an exit event, like the sale of the company or IPO, or when dividends are paid. It’s worth noting that these aren’t guaranteed outcomes and success can depend on how much you invest.

Nuud is a private company, therefore the shares you are issued are not readily tradable, except in exceptional circumstances (such as a liquidity event*), and in any case subject to all the restrictions set out in our Articles of Association. As with any investment, you should remember that investing in shares carries an element of risk and there is no guarantee that a liquidity event will occur. You may not therefore have an opportunity to sell your shares and may lose your investment.

*A liquidity event is an acquisition, merger, initial public offering (IPO), or other action that allows founders and early investors in a company to cash out some or all of their ownership shares.

Thank you for registering! We’ll be sharing more important information over the next few weeks. Look out for details on our crowdfund raise and the go-live date.

No. Pre-registering simply means you’ll be given the first opportunity to invest in Nuud when we formally launch our share offering. This is a big advantage because we are operating on a first-come, first-served basis.

We’ll be going live with our crowdfunding campaign soon. Once you’ve registered your interest, keep an eye on your inbox for the latest launch date information.

Once we close the round, the completion process starts. At that point, all investors will receive a copy of the Articles of Association via email and will be informed of the cooling off period. Once the cooling off period has expired, which is generally no less than seven days, the payment collections process starts and then electronic share certificates are issued. Once you have invested, we will keep you up to date on our news with regular investor updates.

Legal disclaimer

Investing equity in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution and it should be done only as part of a diversified portfolio. Approved as a financial promotion by Crowdcube Capital Limited which is authorised and regulated by the Financial Conduct Authority (No. 650205)