Our time in The Den

Dragons' Den plastic free, plant base, vegan chewing gum

How we fared with the fire 🔥

Last Thursday our founder, Keir, faced the Dragons as he pitched our plastic free plant based chewing gum to them and over 3.5 million BBC viewers. Although we were disappointed not to get an investment, we are so so pleased with all the positive feedback we got from the Dragons:

→ In Sara Davies' words

"Nuud is a brilliant product, there’s clearly a need for it"

→ In Tej Lalvani's words

"just like normal gum!"

→ Tej also told our Founder, Keir

"you’re in the right space at the right time, and I think you’re the right person to run this business"

We're also so excited by all the encouraging messages from our growing online community – here are a couple of our favourite comments:

"Wrigleys should be quivering in their little plastic boots" – @champbenj 

"What a great pitch and great presenter! Well done, I’m a new advocate"  @gingerdebs1

"They were wrong. Absolute huge market for vegan 🌱 plant based sustainable products. I’ll only buy from you guys now on x go on under dog and lead the change!!!" – @rubyaliicee

"🔥🔥🔥🔥🔥🔥😍😍😍😍😍" – @joeburdon

Thank you so much to everyone who tuned in. With or without a Dragon, we can all still rid the world of the polluting single-use plastic gum that sticks to your shoe and outlives you 💪 

Missed the show? Catch up on BBC iPlayer 🕐

🌿 The Nuud Team