The truth about chewing gum.

Thousands of tons of plastic pollution is coming from our mouths – and most of us don't know it.

Regular chewing gum accounts for some of the most blatant pollution in our day to day lives, and yet so many of us still don’t realise that it is a single-use plastic!

Yep, you read that right. Regular chewing gum is a single-use plastic. And in the UK alone, some 100,000 tons of it is chewed every year[1], with 95% of the country’s streets stained by it[2].

"I had no idea?!"

You might not have known this yet because, by law, gum brands don’t have to disclose it. They can quietly contain plastics hidden under the term 'gum base' within their ingredients. It’s deceiving, not to mention disgusting. But it’s out there for all to see – plastering our pavements and stuck to our shoes.

Here’s a list of some of the plastics that can be found in regular gum:

Polyethylene is used in plastic bags and is also one of the main culprits behind the 21 million tonnes of micro-plastics thought to be in the Atlantic Ocean[3]. Meanwhile, polyvinyl acetate is a thermoplastic polymer used to make the PVA glue we all know so well from our school days. Yum?! We thought not.

Fun fact! According to HuffPost UK, Wrigley, the company responsible for brands such as Extra, Hubba Bubba and Airwaves has confirmed that polyvinyl acetate is used in a selection of their products. However, when asked which brands included this ingredient, they were unable to confirm...

It’s these ingredients that means their gum pollutes our planet, and will outlive you (that is unless you somehow live to be 500).

We have nothing to hide.

At Nuud, we think it’s important that people know exactly what they’re buying, let alone putting in their mouth. So, unlike regular brands, we can confirm all of the ingredients used in our recipes. And fortunately for you, they’re all plant based and plastic free!

We do it the way chewing gum was first made hundreds of years ago – using a sustainably harvested tree sap called Chicle as our gum base. It's this natural ingredient that makes our gum plastic free and biodegradable.

Chew plants not plastic!